SWD Resources



How to Get the Most from Your Developer

Our process for developing your custom website is pretty simple. Once you contact us for your site development we'll ask that you send us 4 or 5 links to websites of which you like the look. This is not to copy anyone's work, but this allows us to get a feel for your taste in design. We'll also ask for a copy of your current logo. This is always a foundation for designing the site around your brand. At that time we will review what you have and offer any suggestions for upgrades if necessary. Branding the site properly is ultimately critical to the sites' success. We have excellent graphic design capabilities and sometimes a small tweak can make all the difference.

Once we're all on the same page, we'll take that input and create a design draft for you. You will not be asked for any payments until you know exactly what you're getting. Once the design meets your approval, then your payment would be due. The amount will vary based on the type of job. Either way, you know exactly where you're at financially at all times.


GEO Landing Pages Made Easy

When creating geographically targeted landing pages, it’s important that content on the page be specific to that location. While formatting and layout can be standardized, the actual content must be specific. The following outline can be used as a structured layout; however the actual topics shown are suggestions for ideas and can be modified if needed.


Download the SWD GEO Landing Pages White Paper


Google's Internal Page Rank Guidelines

In 2018 Google realized that the so called "SEO Experts" where trying to scam the search algorithms for results placement. As a result they hired an army of "human evaluators" to check indexed pages and evaluate that page's quality for use in ranking or placement. You might be surprised at what they found to be important for deciding how to rank a specific web page. Download the current 2024 Google Rater Guidelines


Download the Google Internal Guidelines


Which Rental Platform Should you Choose?

If you're researching software that involves renting equipment such as inflatables or bouncy castles, you may be wondering which rental platform to use. There are several popular options available, including Event Rentals Systems, Inflatable Office, and Bouncy Castle Network. Each platform has its strengths and weaknesses, so it's essential to evaluate your needs and budget to make an informed decision.

Here are some factors to consider when choosing between Event Rentals Systems, Inflatable Office, and Bouncy Castle Network:

Features and Functionality
The features and functionality of each platform can vary significantly. It's important to consider which features are essential to your event rental business and which ones are not. For example, some platforms may offer online booking, inventory management, and payment processing, while others may not.

Event Rentals Systems offer features like event scheduling, online booking, and automatic invoicing. Inflatable Office offers similar features, but it also includes CRM tools to help manage customer information and marketing campaigns. Bouncy Castle Network, on the other hand, focuses primarily on bouncy castle rentals and offers a more streamlined booking process.

Ease of Use
The platform you choose should be user-friendly and easy to navigate. You don't want to waste time and money learning a complicated system that your staff or customers will struggle to use. Look for a platform that has a clean, intuitive interface and offers comprehensive training and support.

Event Rentals Systems and Inflatable Office both offer user-friendly interfaces and comprehensive training materials. Bouncy Castle Network is also easy to use but may not offer the same level of support as the other two platforms.

Pricing is an important consideration when choosing an event rental platform. You want to choose a system that fits your budget without sacrificing functionality or features. Look for a platform that offers transparent pricing and doesn't charge hidden fees.

Event Rentals Systems and Inflatable Office both offer flexible pricing plans based on the size of your business and the features you need. Bouncy Castle Network offers a flat fee for its services, which may be more affordable for small businesses.

Customer Support
When you're running an event rental business, you need a platform that offers reliable customer support. Look for a platform that provides fast, helpful support through multiple channels, such as phone, email, and live chat.

Event Rentals Systems and Inflatable Office both offer comprehensive customer support through multiple channels. Bouncy Castle Network may not offer the same level of support, but it does have an active community forum where users can share tips and advice.

In conclusion, choosing between Event Rentals Systems, Inflatable Office, and Bouncy Castle Network comes down to your specific needs and budget. Consider the features and functionality, ease of use, pricing, and customer support of each platform to make an informed decision. By taking the time to evaluate your options, you can choose a platform that will help you grow your event rental business and provide a seamless experience for your customers.