As an inflatable rental business owner, you know that writing effective titles and descriptions is key to selling your products. But with so many items to describe, it can be overwhelming to know where to start. In this article, we'll give you the tips and tricks you need to write titles and descriptions that will sell your inflatable rentals.
Use clear and concise language
When writing titles and descriptions for your inflatable rentals, it's important to use clear and concise language. Your customers want to know exactly what they're renting and what it looks like, so be descriptive but avoid using overly complicated language or jargon that they may not understand.
For example, instead of saying "The FunZone 6000 Obstacle Course," try something like "Obstacle Course: FunZone 6000 – 70ft of Fun!" This title is clear, concise, and gives customers a good idea of what they can expect from the inflatable. In addition, make sure to take the time to list all the specifications; actual size, required space, power requirements, minimum supervision, and appropriate age groups. Think of all those questions people call you on. If you continually update your descriptions with answers to those kinds of questions you'll get less phone calls and more conversions.
Highlight the Features and Benefits
In addition to using clear and concise language, it's important to highlight the features and benefits of your inflatable rentals. What sets them apart from the competition? Why should customers choose your rental over another? Before typing your description on the fly into your website, take a few minutes and outline the features and benefits to the customer. Get your note pad and make two columns. 1st column is features. List all the features all the features of the product, like inflatable entrance ramp, large vent windows, basketball hoop, etc. Then in the 2nd column, for each feature identify the benefit to the customer.
For example, if the unit has an inflatable ramp at the entrance; that is actually a safety feature. Then simply take the feature and benefit and make a sentence out of it. "This unit has an inflatable safety ramp at the entrance, to protect excited kids as they scramble to enter the bounce area."
Your unit probably has large netted vent windows all around it. So your feature benefit statement would be, "The Rainbow Bouncer also has large netted vent windows all around to keep things cool for the kids, and also allowing parents to keep a watchful eye on all activities." Do this for each of the products feature and you'll end up with very valuable content for your customers and improve SEO quality scores. Once you get used to the concept of feature/benefit writing, you'll be able to use this concept for all aspects of your company messaging.
Using keywords in your titles and descriptions can help improve your search engine rankings and make it easier for potential customers to find your rentals. Do some research on what people are searching for in your area and include those keywords in your titles and descriptions.
For example, if you're renting out a water slide, you might include keywords like "inflatable slide," "water attractions," and "water slide rental" to help your rental show up in search results for those terms.
Be honest and transparent
It's important to be honest and transparent in your titles and descriptions. Don't exaggerate the size or features of your rentals, as this will only lead to disappointed customers and negative reviews. Instead, accurately describe what you're renting and provide clear photos that show the rental from multiple angles.
One of the best things you can add on products pages is customer reviews. They don't necessarily have to be about the specific product, but more of a little push to buy. "We trust this company, you should too!" (See the SWD google reviews app for product pages)
Use calls to action
Finally, use calls to action in your titles and descriptions to encourage customers to rent from you. For example, you might include phrases like "Book now and save!" or "Limited availability – reserve today!" to create a sense of urgency and encourage customers to take action.
To summarize, crafting compelling titles and descriptions for your inflatable rentals is crucial for attracting potential customers and driving sales. By utilizing clear and concise language, highlighting unique features and benefits, incorporating relevant keywords, and utilizing calls to action, you can increase the visibility and appeal of your rental offerings. Remember to be honest and transparent in your descriptions, and provide accurate photos to ensure customer satisfaction and positive reviews. With these tips in mind, you can enhance your rental business and increase your profitability.